Kaptivate Digital Marketing
FAQs

Kaptivate Digital Marketing Services – FAQs

Whether you’re considering working with us or have already signed on, this resource answers common questions and provides a comprehensive view of what to expect when partnering with us to enhance your small business visibility and impact.


GENERAL SERVICE QUESTIONS

Why Kaptivate?

We have successfully provided comprehensive digital marketing services for small businesses as well as federal, state, and local governments over the past 16 years. Our experts have decades of valuable experience and are ideally suited to position your business within the state and local government sector.

What packages do you offer?

  1. Digital Foundations Package
    • Ideal for businesses getting started with marketing (especially state and local government)
    • Focus on audits, setup, and strategic positioning
  2. Digital Impact Package
    • More robust than the Foundations Package with deeper-level social media marketing, Google My Business, and website tracking for marketing and visitor metrics and behaviors

Who is the Digital Foundations Package ideal for?

Small businesses beginning to explore or expand in the state and local government markets who need a strategic digital foundation to support outreach and credibility.

Who is the Digital Impact Package Ideal for?

Small businesses looking for enhanced visibility, engagement, social media marketing, and understanding website traffic sources and visitor behavior (are they converting? are your marketing campaigns working? is your SEO working?)—answers to help you compete more effectively.

How is content tailored to the government sector?

We align all messaging with state and local government priorities, highlighting your capabilities through optimized keyword content, appealing design and branding, and telling your business story which will resonate with procurement professionals.


BILLING, PAYMENTS & TERMS

What are the payment terms?

  • Digital Foundations Package: $3,000
  • Digital Impact Package: $6,000
  • Payments are non-cancelable, non-deferrable, and non-contingent on results

Is there a refund policy?

No. All payments are non-refundable according to the terms of the agreement.


DIGITAL IMPACT PERFORMANCE & REPORTING

What kind of results can I expect?

We focus on improving visibility, digital presence, and engagement. While we have a proven track record with clients, we do not guarantee specific traffic or lead numbers (due to external variables).

We use Google Analytics 4 and social media platform data to give you insights and to base our recommendations.


RIGHTS & RESPONSIBILITIES

Who owns the deliverables?

You do! Once your annual contract is fully paid, all final materials and deliverables belong to you. We retain only proprietary tools and licensed assets.

What is required of me as a client?

To help us work effectively, please:

  • Provide timely access and login credentials to necessary systems
  • Share prompt feedback (within 2–3 business days)
  • Approve drafts needing sign-off within 48 hours

Is my data and information confidential?

Yes. Both parties agree to safeguard each other’s confidential information for two years after the contract ends.


LEGAL & SUPPORT MATTERS

What if there’s a disagreement?

We first pursue negotiation, then mediation, and if needed, binding arbitration in the Commonwealth of Virginia under American Arbitration Association rules.

What laws govern this agreement?

The Terms of Service are governed by the laws of the Commonwealth of Virginia.

Does this create an employment relationship?

No, both you and Kaptivate remain independent contractors throughout the engagement.

What happens if there’s a disruption (like a pandemic)?

Neither party is liable for delays caused by force majeure events, including natural disasters, war, or pandemics. We will notify you as soon as possible and work to resume services.


READY TO START?

We’re excited to help your small business amplify its voice, enhance visibility, and secure more business in the public sector. If you have further questions, we’re just an email or call away.

Contact us at sales@kaptivategroup.com or (888) 527-8488 ext 4.

You may also schedule a meeting with our team!