Wed, May 13, 2020 - 10:30 AM PACIFIC TIME - May 13 - PEACE CORPS - Sources Sought Webinar - for Marketing Services Requirement Background Information: President Kennedy formed the Peace Corps with an executive order on March 1, 1961, and Congress authorized it on September 22, 1961, with passage of the Peace Corps Act. Since its founding, more than 240,000 Americans have served as Peace Corps Volunteers in 141 developing countries that request assistance. The office performing this market research is the Office of Communications, which is located within the Office of External Affairs (EA). The Office of Communications has two primary objectives: To expand the public's awareness and understanding of the Peace Corps and the work of Volunteers overseas; and to support the efforts of the Office of Volunteer Recruitment and Selection and the regional recruiting offices in their efforts to build our pipeline of candidates and recruit new Peace Corps Volunteers. The Office of Communications offers advice and assistance to overseas posts on their communications needs, as well as, works with them to acquire information and assets about country and Volunteer projects to improve the content for our external communications programs. The Peace Corps reaches out to the media and marketing industries from time to time to understand changes in the marketplace, research and advertising trends that helps us continue to evolve our brand, communications and relevancy to our target audiences. We are looking to increase brand awareness, generate leads and drive Volunteer applications from the best qualified Americans reflecting the diversity of our nation. The Peace Corps is in a position where we need to recruit a new generation (Generation Z, born 1997-2009) as they enter our core audience age range (college students/recent graduates) for Volunteer service. We would appreciate your time and help to respond to the questions we have related to your experience helping other brands face new challenges. This is a Request for Information (RFI) notice only. This RFI is for informational planning purposes only and should not to be construed as a commitment by the Government for any actual procurement of materials, machinery, or services. This notice does not constitute a solicitation or a promise of a solicitation in the future. This RFI does not commit the Government to contract for any supply or service. See attachment for RFI questions. Responses to the RFI should be emailed to kkopp@peacecorps.gov. For more details, please log in to your Bidspeed account and follow this link: http://agent.fedbidspeed.com/?013a65e4-a7b2-4d64-8a4e-9e3696073ab3. We anticipate that the workshop will last approximately 30 minutes. Come prepared to participate. Click Here to Register! Questions? Contact Bidspeed.